In the rapidly evolving landscapes of Extended Reality (XR) and Artificial Intelligence (AI), ethical considerations take center stage. This crucial session dives into the moral complexities and responsibilities inherent in developing and deploying XR and AI technologies. Featuring Terry Chen's talk on building an AI startup with a human approach and a fireside chat between Dan McConnell and Trista Pierce, we explore the delicate balance between innovation and ethical standards. From the gaming industry's challenges to the broader implications for society, our speakers share insights on navigating ethical dilemmas with integrity, emphasizing a human-centric approach in technology. Join us to understand the foundational importance of ethics in shaping the future of XR and AI.