Join Shelley Petersen and Ian Dawson for a compelling session exploring how XR is revolutionizing film, VFX, and media. Shelley Petersen, a leader in immersive technology, will discuss XR's role in virtual production and storytelling. Ian Dawson, known for supervising and producing the futuristic AR Jarvis sequences in Iron Man and Iron Man 2, will share insights into XR's impact on visual effects and media design. Together, they will examine how XR is reshaping content creation, from pre-production to post-production, and its implications for the future of entertainment.